Premium social media strategy
In 2023, we were contracted by Sotheby's International Realty to create, commission, edit, design and produce content across the client’s digital ecosystem. Our work includes weekly content for SIR’s website and social media channels, infographics, interviews, property news and analysis for its LinkedIn channel, and monthly analytics reports.
781% increase in engagement on TikTok
LinkedIn follower growth +10.7% year-on-year with an engagement rate of 10.3% and an increase in followers with zero follower loss
Instagram audience growing by 40,000+ quarter-on-quarter, with impressions surging to 16 million

“Working with Cultureshock has been an incredible experience. They are an amazing partner, consistently demonstrating creativity and ease of collaboration. Their project management skills are nothing short of unbelievable, ensuring every project is executed flawlessly. The team’s creative writing abilities are exceptional, bringing unique and engaging content to life. I highly recommend Cultureshock for anyone seeking a reliable and innovative publishing partner.”
– Kristin Rowe, director of marketing, Sotheby’s International Realty
Our work for Sotheby’s International Realty
Established in 1976, Sotheby’s International Realty is a luxury real estate brand built on centuries of Sotheby’s tradition, with a global network of agents, exceptional properties and a prime reputation.
Since 2023, Cultureshock has worked to position Sotheby’s International Realty as the top thought leader in the luxury real estate market for property agents and their high-net-worth culture-enthusiast clients.



