Sotheby’s content
Our team has worked with Sotheby’s for over 10 years, mainly on its publishing operations, securing media sales and partnership deals as well as delivering editorial research projects.
Sotheby’s has been uniting collectors with world-class works of art since 1744, and remains the premier destination for public auctions and private sales of the world’s rarest paintings, jewels and artefacts. It has a history and clientele like no other.
Our team has worked with Sotheby’s for over 10 years, mainly on its publishing operations, securing media sales and partnership deals as well as delivering editorial research projects. In 2017 we helped launch the Sotheby’s Museum Network, collaborating with Sotheby’s marketing team as part of a content-led approach to their engagement with clients and prospective bidders.
This content-led approach centred around Sotheby’s renewed focus on their website and the ability to gauge audience metrics – the most successful one being an online transaction or a bid in the auction room. Today, we commission and edit art-related content for the magazine and website across text and photography as well as film and social.
Sotheby’s audience figures have increased dramatically over the past several years, with monthly visitors to their website growing substantially since 2017. The Sotheby’s audience is an incredibly discerning one, so knowledge and passion about the subject matter is essential to telling the story around each piece that is featured at auction.
