World Monuments Fund

60th anniversary campaign celebrating iconic cultural sites and their preservation since 1965.

Since 1965, the World Monuments Fund has devoted its time and resources to preserving places of unique cultural heritage created by ancient civilisations and historic societies. From UNESCO World Heritage sites to architectural marvels, its experts work with local communities to safeguard the irreplaceable.

For World Monuments Fund’s 60th anniversary Cultureshock produced a new logo and identity, book, film series, social media campaign, posters and merchandise.

The campaign celebrated the evolution of the organisation from its beginnings in art and architecture conservation through to its people-first approach today, telling stories from Venice (Italy) and Rapa Nui (Easter Island) to Babylon (Iraq) and the Bear’s Ear National Monument (Utah, USA).

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