In November 2019 we launched the new Sainsbury Centre website with a new design, content proposition and audience engagement strategy.
The Sainsbury Centre is a striking Norman Foster building set in parkland on the campus of the University of East Anglia. We saw an opportunity to use the new website as a key tool to refresh the image of the centre and open it up as an attractive place for a day out.
Through a process of workshops we were able to develop an image and story-led approach for the website that is much more user-focused and gives online visitors an immediate positive impression of the centre.
Alongside the calendar programme, we introduced a new editorial section to reposition the Centre as more than a museum. The core strands of this messaging included the history of the building, the architectural and engineering details, the sculpture park, interviews with artists and the making of artworks in the collection.
We used historical and newly commissioned photography alongside film for a rich, enjoyable user experience. To make sure that this new content was as visible and searchable as possible, we delivered a new SEO strategy and implemented this across the website.
Following on from the site launch the Centre commissioned us to lead on the editorial direction of the website. This includes a digital content plan that is tied into their special exhibitions and collection. We upload the stories to their website and deliver content packages for their social media and email newsletters.