We delivered a comprehensive brand audit for SITE SANTA FE, using social listening and expert insight to understand where the institution sits within a wider cultural landscape.

The report supported the institution’s planning for the year ahead. It included a detailed sentiment analysis that revealed how audiences perceive SITE SANTA FE’s identity, values, and programming, benchmarked against other cultural institutions and art world events.

We identified key themes and trending topics shaping conversation around the institution, with a particular focus on how specific exhibitions were driving engagement and reinforcing cultural relevance.

A competitive analysis mapped SITE SANTA FE’s digital presence and audience engagement in relation to leading contemporary art institutions. This was enriched by interviews with a panel of respected art world experts from Brazil, China, Europe, Hong Kong, the Middle East and the US.

Together these insights informed a set of strategic recommendations that outlined clear opportunities to strengthen storytelling, deepen audience connection, and grow long-term institutional recognition.