Innovative digital magazine
In 2015, we won the contract to design, edit and distribute the Royal Academy of Dance’s print magazine, produced for its members since 1930. However in 2020, due to the financial impact of Covid-19, the RAD made the decision to stop printing the magazine and instead asked Cultureshock to produce a digital version, which we launched in 2021.
“WOW the new digital format is amazing!!!! Congratulations on this new generation!!”
– Members’ feedback
Rather than a digital page-turner, we created a full digital magazine website, hosted behind a sign-in wall for members to access. Each issue incorporates specially commissioned multimedia “covers”, with film and sound content throughout, allowing readers to watch and listen as well as read about dance at its most inspiring.
“Brilliant!! I read everything and ogled the layout and images; the content is fascinating – sustainability and dance? So compelling.”
– Members’ feedback
