Innovating through a pandemic

In 2016, we redesigned the members’ magazine for one of the most iconic theatres in the world, renaming it Globe. In 2020, due to the effects of Covid-19, the print magazine production was halted and we reimagined it as a digital magazine. 

We ran a membership survey to find out how audience expectations had shifted when the theatre was closed and responded to this insight with a beautiful fullscreen experience that brought the magic of live theatre into members’ homes and on to their screens.