Viral sports and culture content

With a brief to grow the Fifa Museum brand affinity for a football and culture enthusiast audience, in 2025 we produced an original discussion series exploring the sport’s heritage, culture and social impact. Hosted by Carli Lloyd at the Whitney Museum, New York, the series featured football legends and cultural voices including Jürgen Klinsmann, Tim Marlow and Briana Scurry, and was shown on the museum’s YouTube channel and socials, and broadcast on the Fifa+ channel.