New audiences unlocked

We undertook digital communications, brand strategy and social media content for automotive brand Genesis’s inaugural 2025 art programme, The Genesis Facade Commission with The Metropolitan Museum of Art and Tate Modern. Our brief was to grow an arts-curious audience within the Genesis brand’s social channels.

• 51,000 views organic performance peak

• Strongest engagement rates driven by exhibition launch moments and behind-the-scenes and artist-led storytelling

• With strategic paid amplification: 5.5 million views and 50,000 engagements 

• Engagement rate 4.7%