Award-winning website

From 2019 to 2026, we managed a digital transformation project for the Sainsbury Centre, raising visitor awareness of the museum via a new website with a story-led approach and introducing SEO-friendly content, an integrated collection management system and an online shop.

  • 55% increase in exhibition bookings online

  • 43% increase in physical visitors

  • Highly commended in the Collections Trust Awards 2023

“We have had very enthusiastic feedback from visitors who did not know much about the Centre before and want to see more now. We are very grateful indeed.”

–Penelope Lucas, head of marketing and communications, Sainsbury Centre


“We’ve now created a level field of standardised object data, new photography and multiple voices of interpretation showcasing an exciting new platform through which to inspire a worldwide audience.”

–Katharine Malcolm, collections curator, Sainsbury Centre

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