Our biggest commercial impact
In 2021, Sotheby’s outsourced the production of its magazine entirely to Cultureshock and we introduced a new commercial strategy. The magazine is published five times a year for Sotheby’s Preferred members, its most loyal and valuable clients. Content covers the core luxury categories of fine art, jewels, watches and collectables.
Within the first year of the new strategy (2021), Sotheby’s financial goals were fully realised
Advertising sales revenue increased by 23% in 2021-22 and another 9% in 2022-23
Our work with Sotheby’s
Sotheby’s has been uniting collectors with world-class works of art since 1744, and remains the premier destination for public auctions and private sales of the world’s rarest paintings, jewels and artefacts. It has a history and clientele like no other.
Since 2006, we have been a trusted partner for Sotheby’s, supplying print, video and digital content and handling advertising sales.
