Evolution over 25 years
V&A Magazine is a membership and newsstand title commissioned, designed and published by Cultureshock three times a year since 2003, featuring exhibition highlights, curator insights, interviews and in-depth features.
Through our understanding of the cultural sector, we work with the museum to lift the lid on the collection for its members, to tell the stories behind the exhibitions and to offer members an insider’s view on the way the museum works. Using the exhibitions programme as the starting point, we develop editorial that provides readers with insights into the museum that can only be found in the magazine.
We use the best writers and photographers to create an editorially independent magazine that enriches members’ experience of the V&A, engages them in museum activities and supports retention.
Our network of advertisers and understanding of luxury brands means we attract advertisers from Gucci to Loewe. We work closely with the development team to make sure that all relationships are beneficial to the museum.
“Cultureshock produces a magazine of exceptional quality and depth that is always a pleasure to read. We are immensely grateful to the Cultureshock team for all their creative efforts.”
– Jane Lawson, director of development, V&A
